Posts by Maggie S.

Should Media Outlets Cater to the Advertiser or the Consumer?

Tuesday, August 17th, 2010

This is the question I asked myself after reading the article, “Coupons Come to The Wall Street Journal” in the August 12, 2010 issue of AdAge.com. (more…)

Creative Media Idea of the Week

Wednesday, June 2nd, 2010

Who says media can’t be creative? Not me. As someone with a background in media planning and buying, I am always on the lookout for ways to give traditional media a twist and make it fresh. (more…)


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Marketing Doesn’t Need To Break The User Experience

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Anchor Waves Newsletter – December 2011

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