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	<title>Anchor Marketing &#187; Anchor Drops</title>
	<link>http://anchorwebsite.com</link>
	<description>You don’t need an advertising agency. You need Anchor Marketing.</description>
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		<title>Marketing Doesn&#8217;t Need To Break The User Experience</title>
		<description><![CDATA[The annual Consumer Electronics Show (CES) wrapped up recently, and I heard an interview about it on public radio (I  know, I know . . . but I can&#8217;t listen to ESPN every second, can I?). In the interview, the host spoke to a marketing professional who was at CES about the challenges faced when [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2012/01/13/marketing-doesnt-need-to-break-the-user-experience/</link>
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		<title>Powering Up Your Pay-Per-Click</title>
		<description><![CDATA[Pay-per-click (PPC) advertising has been around for more than a decade now, and it&#8217;s still the most commonsense way of using the web to sell your product or service.Just in case you&#8217;ve never heard of PPC, here&#8217;s the short definition. PPC is when you put a message on the internet (it can be text, a [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/12/13/powering-up-your-pay-per-click/</link>
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		<title>What Happens When A Person Becomes Your Brand?</title>
		<description><![CDATA[Rest in peace, Steve Jobs. You left the world a better place and Apple&#8217;s marketing team with a big job on their hands. I am a recovering Apple fanboy. I used to believe that everything that Apple Computer did was perfect. And if you&#8217;ve ever used a Mac at work, then went home to a [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/11/17/what-happens-when-a-person-becomes-your-brand/</link>
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		<title>Inbound Marketing</title>
		<description><![CDATA[I am very curious by nature, I like to take things apart and put them back together then break them and put them back together again. When I see something that I have not heard about I search out all the information that I can find. Recently  I saw the topic &#8220;inbound marketing&#8221; on several [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/09/30/inbound-marketing/</link>
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		<title>Questioning Traditional Customer Satisfaction Surveys</title>
		<description><![CDATA[For any business, gaining feedback from your clients is a must. Customer satisfaction surveys, done correctly, are a great way for businesses to monitor their relationships with their customers. Not only can they help to  identify how their customers feel about the brand, the data gleaned from these surveys can help to improve the very [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/09/07/questioning-traditional-customer-satisfaction-surveys/</link>
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		<title>What Good Is Twitter?</title>
		<description><![CDATA[Now that you&#8217;ve finally gotten the hang of Facebook, all you keep hearing about is Twitter. What&#8217;s the big deal? You may even know what Twitter is (short answer: a social media web site where you can follow someone else&#8217;s &#8220;Tweets&#8221; &#8211; 140 character messages about anything), but the truth is that &#8211; compared to [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/09/01/what-good-is-twitter/</link>
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		<title>Social Media, The Cocktail Party You Don&#8217;t Want To Miss</title>
		<description><![CDATA[Social media is an easy way to stay connected with your customers, and let them know what&#8217;s going on at your company. Businesses are able to share ideas, content, thoughts and relationships online. It also allows your customers to comment on and add to the content posted on a social media site – proving, however, [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/08/23/social-media-the-cocktail-party-you-dont-want-to-miss/</link>
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		<title>Top 10 Ways Video Makes Sites Sticky</title>
		<description><![CDATA[Over the last couple years you’ve probably noticed a lot more videos on the web sites you frequent. Is it a coincidence? Simply put: no. With faster internet connections, iPads, iPods, smart phones, DVR’s, online TV and so much more at our fingertips our attention spans are undoubtedly getting shorter. So what better way to [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/08/09/top-10-ways-video-makes-the-web-sticky/</link>
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		<title>Can New Browsers Read Your Old Web Site?</title>
		<description><![CDATA[The browser wars aren&#8217;t going anywhere for a long, long time &#8211; and they directly impact your web site.In the olden days (you know&#8230;the nineties), life was simpler. You turned on your computer and surfed the web with Internet Explorer. Sure there was Netscape, but they were never a real threat to Microsoft&#8217;s web browsing [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/07/19/can-new-browsers-read-your-old-web-site/</link>
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		<title>Does Anybody Look At Billboards Anymore?</title>
		<description><![CDATA[In 2011, good old-fashioned billboards have become sort of&#8230; quaint. They tower above our streets and highways, hawking everything from vehicles to housewares. While outdoor advertising technology has changed (vinyl wraps, electronic displays etc.), the nature of the business hasn&#8217;t changed at all: talk to consumers as they drive. More than 50 years after the [...]]]></description>
		<link>http://anchorwebsite.com/index.php/2011/07/08/does-anybody-look-at-billboards-anymore/</link>
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