Mass media has changed to masses of media, and the consumer is in control.
Broadband internet access is changing the consumer internet landscape, and more and more Americans are on the internet each year. Internet usage grew more than 130% from 2000 – 2008*. Today, nearly 75% of the population uses the internet, and it’s growing every day.
New Marketing Options In An Interactive World
Search options and internet marketing have evolved into a new form of marketing to reach your target groups. Internet strategies like pay-per-click, search optimization, targeted landing pages, social media communication and online banner advertising make it possible for businesses to capture new prospects. And in many cases, these tactics will include a direct, measurable return on investment indicator for your business.
In fact, Anchor employs a Google AdWords Qualified Individual. That means we understand internet marketing inside and out, and we can put it to work for you and your brand.
*Internet World Stats, March 2009