You’ve seen them, or at least heard people talking about them – those strange-looking blocks of lines
that are part web link, part UPC code. Have you used one yet? Maybe you’ve seen them but don’t know
what they do. The marketing world is buzzing about them, and many companies are using them to gain
web site traffic, create buzz about their products and build brand awareness.

For the unfamiliar, a QR (or Quick Response) Code is a graphic barcode, made up of a block of lines
and shapes. It contains information that can be read by cameras on smart phones that have the proper
reader application. Once scanned, QR Codes communicate with your phone to display text or open a
web site.

Here are a few ways that you can use these QR Codes to better your business:

• Make print marketing interactive. Make it easier for potential customers to participate in
  your campaign, get discounts, see your YouTube video or visit your web site by including a
  code right on your next postcard, magazine ad or business card.
• Maximize an existing or new marketing campaign. QR Codes can be modified to fit
  something you didn’t think was possible. For instance, QR Codes can be created in color. They
  can be practically any size – big or small. They can even be slightly obstructed, with graphics
  surrounding them or logos directly in them.
• Increase customer satisfaction. Consumers want to know more, and they want to know it right
  now. If you make it easier for them with a QR Code on your package, brochure or billboard,
  you’ll be the one reaping the rewards.

Want to put the latest QR Code technology to work for you? Contact us today!