When was the last time you were in a restaurant that spent a lot of time telling you all about their cooked carrots? Probably never. Instead of spending resources trying to differentiate their raw materials – most of which are similar-tasting commodities that all restaurants offer – they choose to promote the fact that the… Read more »
Anchor Ideas
We learned recently that after years of rebuffing overtures from some of the world’s most successful companies (Facebook, Google, Microsoft, Apple), Twitter is considering a sale, finally succumbing to the pressure to turn a profit. A few years ago I lectured at a university symposium, and I said something to the effect of “Watch Facebook… Read more »
Anchor Marketing has earned a 2016 American Graphic Design Award from Graphic Design USA magazine, a national publication for graphic design professionals. Out of thousands of entries, Anchor was recognized for its design of DEVOTION small-animal pet food packaging, a Canadian product that is making a name for itself in the pet food industry. “Packaging design is… Read more »
DJ Greenberg has joined Anchor Marketing as its director of new business relationships. He will be responsible for initiating successful partnerships with businesses in North Dakota and Minnesota. Before becoming part of Anchor Marketing’s team, Greenberg managed operations at Greenberg Realty. Greenberg is a native of Grand Forks, North Dakota and has a degree from… Read more »
My family uses Sling to watch live TV. This service allows you to watch 25 or so channels of live television via broadband without a cable subscription. It’s not perfect, but it suits our viewing needs (like a lot of tech-savvy families, we watch the lion’s share of our programming via streaming services like Hulu,… Read more »
My wife, daughter and I walked into a shop in the old part of downtown St. Paul, Minnesota, this weekend and got a surprise. Not only did the old building contain dozens of classic arcade and pinball games, we were also met by the largest Rottweiler we had ever seen. He easily weighed 120 pounds,… Read more »
Ryan Lochte is a jerk. That could have been the headline, but it wouldn’t have been newsworthy. We all knew it already. And, oddly enough, that’s probably why his personal brand may very well bounce back from his disastrous night out in Rio during the 2016 Summer Olympics and the series of poorly constructed half-truths… Read more »
