{code} Roadies (a division of Anchor Marketing) was recently awarded three 2017 American Web Design Awards from Graphic Design USA magazine, a national publication for web design and graphic design professionals. The {code} Roadies team won for www.psindustries.com, www.eapc.net and www.northridgecompanies.com. There was a record turnout for entries this year with more than 1,400 submissions,… Read more »
Author: Anchor Marketing
Anchor Marketing | Success From Planned Communication
Anchor Marketing has earned a 2016 American Graphic Design Award from Graphic Design USA magazine, a national publication for graphic design professionals. Out of thousands of entries, Anchor was recognized for its design of DEVOTION small-animal pet food packaging, a Canadian product that is making a name for itself in the pet food industry. “Packaging design is… Read more »
DJ Greenberg has joined Anchor Marketing as its director of new business relationships. He will be responsible for initiating successful partnerships with businesses in North Dakota and Minnesota. Before becoming part of Anchor Marketing’s team, Greenberg managed operations at Greenberg Realty. Greenberg is a native of Grand Forks, North Dakota and has a degree from… Read more »
Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,… Read more »
Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands… Read more »
Greg “Hal” Halliday, president of Anchor Marketing, has earned the designation of Certified Financial Marketing Professional (CFMP) from the American Bankers Association (ABA) Institute of Certified Bankers. Those who earn this designation exhibit a high level of competency in marketing in the financial industry and complete extensive training in financial principles, laws and regulations, market… Read more »
Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing… Read more »
