If you know me, you know that I love sports – especially professional basketball. I grew up when Magic Johnson and Larry Bird ruled the airwaves, and later Michael Jordan became something of a role model thanks to his work ethic and brilliant ability to provide exactly the stats (points, rebounds, steals, etc.) that his… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Have you ever known someone who was so eager to be your friend that they agreed with everything you said? Ask them to pick a restaurant, and they tell you they’re good with whatever you choose. Tell them about your favorite movie, and they agree, replying “oh, if you liked that, you’ll LOVE these similar… Read more »
Recently, Disney announced that its immersive, expensive Galactic Starcruiser hotel at Walt Disney World would close after just two years in operation. What? You didn’t know that Disney had a Star Wars-themed hotel set in a space ship – complete with droids and wookies – that cost a whopping $6,000 a weekend for a family… Read more »
Not too long ago, I wrote a blog entry about building your brand when business was booming. As the economic wonks continue to predict troubled waters ahead, it seemed fitting to put something together that discussed the approach a company should take when times are tough. Ironically, the answer is similar to the blog I May 2, 2023 || Branding
A common question in the world of marketing is “can I stop building my brand when I am busy?” At Anchor, sometimes we even run across a slightly different version of this question, “should I still be promoting my products or services even though I can’t keep up with demand?” These are both important questions… Read more »
Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »
During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »
