I hear it regularly from businesses, “I have a long sales funnel, so marketing and branding are a challenge for us,” to which I reply (politely) “tell me more.” Eventually, I explain why a long sales funnel means it’s even more important for you to build your brand and strategically communicate with your audience. If… Read more »
Category: Branding
A common question in the world of marketing is “can I stop building my brand when I am busy?” At Anchor, sometimes we even run across a slightly different version of this question, “should I still be promoting my products or services even though I can’t keep up with demand?” These are both important questions… Read more »
Have you ever heard of the marketing rule of seven? The rule states that a potential customer must see a brand’s message at least seven times before they’re ready to take action. Keep in mind this rule was formed in the 1930s, before we had the internet and social media, and television and radio stations… Read more »
Let me tell you a quick story about an entrepreneur who was working to supplement his income in 1971 by teaching an accounting class at Portland State University. One night, he came across a graphic design student in the hallway who was working on a drawing assignment and offered to pay her $2/hour if she… Read more »
Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »
During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »
It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like… Read more »
