We have a client who sells a unique product to a unique audience. That’s not anything new, of course, but in their case, it means that they don’t sell to a mass audience – instead they focus on a very, very small subset of the general population. Narrowcasting is the name of the game –… Read more »
Category: Branding
I read someplace last week that the latest Call of Duty video game earned $550 million in its first three days of release. That easily makes it the biggest entertainment launch of the year. By way of comparison, this summer’s Jurassic World – which set a record for the biggest opening weekend for a movie of… Read more »
Do you know anybody who pronounces the “d” in Wednesday? You might hear it used on the TV or radio once in a while by somebody trying to sound smart, but mostly it just makes people sound like weirdos. The word itself almost certainly started as “Woden’s Day” (something about Norse mythology, I hear), wherein… Read more »
Anchor facilitates strategic and operational business planning for clients. Planning is an aspect of corporate management that charts a course to a specific destination. The resulting “map” shows the company how to navigate correctly through the stormy waters of business, rather than going off course due to the unpredictable tides of business. To engage successfully… Read more »
Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,… Read more »
Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time came to go to the meeting. As he… Read more »
I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »
