Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands… Read more »
Category: Branding
Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing… Read more »
According to Simon Sinek, author of “Start With Why,” every person and organization on the planet knows what they do. Some know how they do it, but very few know why they do what they do. Why does your organization exist? Why should anyone care? These are two main questions to ask when creating a… Read more »
A core purpose statement is a short description of why a business exists for its customers (read more about this on this blog post). When developed correctly, core purpose statements are a concise way of recalling and reinforcing the specific values that have made a company what it is today. On the other hand, when they are… Read more »
A core purpose statement is a brief explanation of why a business exists for its customers. It brings clear focus to a company’s core values, spelling them out so that everyone – from managers to part-timers – is on the same page (check out What A Core Purpose Statement Can Do For You to learn more). Here are some things… Read more »
A core purpose statement is a brief explanation of why a business exists for its customers – an expression of what a company does (you can read more about this at www.anchorwebsite.com/what-a-core-purpose-statement-can-do-for-you/). When developed correctly, core purpose statements act as a powerful tool for businesses. Here are five companies that got it right. [one_third] Starbucks To inspire… Read more »
“Why does this business exist for its customers?” This is one of the most important questions a company can ask itself. In his article, The Power of Purpose, Nick Hughes states that the answer can be found when a business owner clearly understands and believes in the purpose of his or her business. Only then… Read more »
