Anchor Waves Newsletter, October 2013 Why Are Some Brands Stronger Than Others? The answer starts with a question. Simon Sinek’s 2009 book Start with Why contains some very powerful observations about leadership. He analyzed a number of successful companies and their management teams in order to find common elements in their success stories. He looked… Read more »
Category: Branding
Despite its image, pay-per-click marketing on Bing might be just what you’re looking for.
As I write this blog, Facebook’s stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure.
We’ve spent the lion’s share of the last five years squinting keenly at marketing’s future.
Let’s just say that Facebook’s IPO could have gone better.
If you look at the history of branding, technology has always been a driving force.
This is a tougher question than it seems.
